In part 1 of this article I covered why shooting good quality YouTube videos is essential if your business wants to increase conversions. I outlined some handy camcorder filming tips which will help you to improve the quality of your online video. In this article I will outline some more of these tips which will help you on your way to shooting the perfect YouTube video.
Avoid shooting in the bright sun
If you are shooting a video in the middle of the day then this can result in some not so nice shadows. It would be far better to line up your shoot sometime in the morning or later in the afternoon when the bright rays of the sun have subsided somewhat. This will lessen the effects of shadows. However, if you absolutely must shoot your video in the middle of the day then make sure you head for an area where there is some shade.
An external microphone is better
One problem with the internal microphone on some, not all camcorders is the noise from the camera motor. If this is picked up then you really won't be pleased to hear this noise in the background of your finished video. An external microphone will produce better results for you. If your microphone has a windshield or pop up filter then this will help to mask the sound of the wind. Some camcorders have what is known as a wind cut feature which will do pretty much the same thing if you do not have a windshield on your microphone.
Shoot more not less
Have you ever played back your finished video and wished you had more footage of a particular scene? I know it's happened to me on a few occasions and there's not a lot you can do in these situations. I always advise to shoot a little bit more of a scene you consider to be special. Then when you come to edit the video you have plenty of footage to play with.
Shoot related scenes to the subject
If you are filming someone at a location you consider of interest, then shoot scenes of the location as well as the subject. For example if you are filming a person in San Francisco then take shots of the trams, the Golden Gate Bridge etc, to add professionalism as well as realism to the scene.
Keep the camcorder battery charged
Keep a close eye on the battery level of your camcorder. You do not want to find the camera dies on you just when you have found something of interest to film. Charge the battery fully the day before you aim to start shooting.
Have enough tapes, memory or hard disc space
It is all too easy to keep pressing the record button on the camcorder. The problem is video takes up a lot of space, this is especially the case if your camcorder has a built in hard drive or memory card. A few seconds of video can eat quickly into your storage capacity. Make sure if you are using a hard disc camcorder that you download your footage to your computer. You can then delete these scenes from your camcorder and free up more recording space, knowing you have them backed up on your computer. If you are using memory cards you can do the same, but also have a spare memory card available. If you are using digital tapes then ensure you have a good supply of these at hand.
Conclusion
I hope that the tips I have given in part 1 and part 2 of this article will help you on your way to creating great looking YouTube videos. The better the video, the higher the number of subscribers you will get, which can only be good for your conversions.
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